A Guide to Content Marketing and Brand Storytelling

ActiveCampaign and Yondo's New Integration

santaolayapamela@gmail.com (Pamela Santaolaya) — Thu, 30 Mar 2023 16:28:37 GMT

Press Release Featured on ActiveCampaign and Yondo

Marketing to your online business can be difficult to carry out. How, when, and why should you send emails, and to which customers? With Yondo and the help of a new ActiveCampaign integration, you can set up automations that will directly help you market your online video, live 1-to-1 sessions, and online group classes directly to your customers.

Yondo’s new ActiveCampaign integration allows you to perform marketing automations based on content that your customers purchase. You can also segment your audience to make sure they only receive content that is useful to them. Whether your customers subscribe to your online videos or sign up for online consulting sessions, this new Active Campaign integration will make marketing your Yondo offerings easier and more efficient.

Why Yondo?

Some online video businesses may turn to a variety of other options. Some may even turn to developers and create their website for their online businesses. Why are so many turning to Yondo, you might ask.

Yondo is your go to all in one video business platform that allows you to create your own branded ecommerce store to sell your content, knowledge, and expertise. You get to sell videos, webinars, online group classes, consultations and more, all on one platform with secure payment, automated reminders, and marketing integrations that will ensure your business is set up to succeed.

With built in easy to use scheduling, customers never have to worry about sending an email or making a phone call to request a time to meet. Yondo’s platform has built-in, secure, and reliable video calling for groups or 1-to-1 live sessions so there is no need to link in a separate app or website for your services. You also have the ability to create your own website design using the platform with the help of Yondo’s support team. Not only do you get a support team to guide you through the process of getting your store up and running, you get full control of your business with pricing, branding, and more.

Yondo has helped countless businesses in various industries including fitness, medical, consulting, and teaching, among others. Fitness business owners such as Marissa Cranfill have seen amazing results using Yondo. Since starting her business YOQI, she has seen a growth of over 4000% in less than 18 months by using Yondo.

“Yondo Offers so many wonderful things that I was looking for. I still haven't found anything that compares with Yondo because I'm moving into other forms of media like online training programs, Live1-to-1 and webinars, all these things that Yondo offers in one complete platform and also the ability to customize the template to match my website is really cool.”

How Yondo & ActiveCampaign Work Together

This new integration works to both simplify the process of syncing customer information from your Yondo online store and to make the most of your email marketing list.

This new integration works together to:

● Instantly create and update customer profiles in ActiveCampaign when a customer makes a purchase in your Yondo Store.

● Easily segment and tag your Yondo customers based on the types of purchases they make

● Automate emails to effectively target your customers with upsells and promotions

● Notify your team whenever you have a new purchase made in your Yondo store

Use this integration by linking Yondo to your ActiveCampaign account. After you do this, you will be able to select the Yondo Events that you would like to map. Yondo events are automations that are available for you to map within your ActiveCampaign account. Any time these events happen on your online store, information from Yondo will be sent to

ActiveCampaign to update a customer contact record. There are two options for events that you can map through Yondo Events. These two are customer creation and order success.

● Customer Created - this event will send information from Yondo to your ActiveCampaign account after a customer has created a profile or made their first purchase to your store. This event only occurs the first time a customer profile is created.

● Order Success - this event will send information from Yondo to your ActiveCampaign account after a customer has successfully made a purchase from your Yondo Online Store. This event will occur every time a customer makes a purchase from your store. It will update the information that exists within your customer profile’s Contact record.

You get to choose which fields to map based on how you want to segment your customers. Whichever fields you map will help you keep track of your automations.

How to Sell Your Online Course

santaolayapamela@gmail.com (Pamela Santaolaya) — Tue, 12 Mar 2019 16:48:38 GMT

Why do people create and sell their courses online? What drives them to create their business using their expertise?

Well, according to Forbes, by 2025 the e-learning businesses will be worth up to $325 billion. This means that business is booming for online courses and just keeps growing. The switch to learning from home has made education more accessible for everyone, allowing people to manage their time better and learn their way. Having to revolve your life around commuting to school to learn with no other option, is a thing of the past. For you, this means racking up additional revenue using the knowledge you can provide to others.

Not only is making an online course profitable, but it is also easy to do with the right tools and planning. When broken down step by step, creating your online course can easily become a source of passive income for you. Once your courses are set up on the platform of your choice, all you need to do is market them to your desired audience.

Choose Your Topic

The first important step you need to take to create your course is to pick a topic to teach others. Not only does this need to be something you are knowledgeable on but it needs to be in high enough demand. What subject do you want to teach and what subject do people want to learn about? You can choose from a wide variety of topics.

Are you skilled in technology? Do you have a passion for art or writing? Maybe you’ve been in the business world for years, maybe decades and you have knowledge you want to share with other aspiring entrepreneurs that will make them successful. Bring your passion for wellness, fitness, math or science to your online course and your students.

Within these topics you will want to narrow down your scope to really dig into a niche market that will have a market for your product. Look into your niche and create subtopics within it to better understand what your research in the next step will look like.

Research and Outline Your Course

Once you have narrowed down on your subject, you are ready to move onto the next step which is to research this topic. You can do this online and also offline depending on your subject of choice. Some tips that will help with this research is to break down

your topic into refined searches. Make a list using keywords that will help your top searches better reflect what you are looking for. Digging through various pages will get difficult if you are unable to refine the searches. Once you have your sources, make sure that you are using credible websites for your information.

Organizing all of this information can be difficult to do. The best way to do this is to take all your information and separate it into chapters like a book. Every section should go in depth about the subtopic. Organizing these sections in chronological order will help your audience better follow your course and make their learning easier. Before you dive into any chapters, make sure you include a section in the beginning that will include a table of contents so your audience will know what your course will cover.

Create Your Content

Once you have your outline and your information, you have to create your content! This will be a quick overview on what you need to consider while filming your content. For a more in depth explanation check out our comprehensive guide.

You will need to have the proper equipment to film your course which will consist of many different items. First, a good camera is necessary for your filming, there are many different options for cameras that you can use for videos. Next is lighting, having poor lighting will bring down the overall quality of your videos. Professional studio lighting can be found online. There are lots of options you have from ring lights to more professional lighting kits.

The audio is another very important part of your video. If your audience has to focus extra hard to hear your lessons through background noise, your content will not be easy to use for your viewers. There are different types of microphones you can use. Make sure to also test out different locations for filming to get the best audio quality.

Video editing software will be your best friend after filming your content. Get rid of awkward pauses and include useful transitions with the help of your editing software. Make sure to find an easy to use tool for this if you don’t have experience editing videos.

Look at Platform Options

Your course will have to be somewhere online. Having your course be accessible online is very important for your users to find you. You have many options that will help you customize, save money, and have added features. This section will go over all-in-one, marketplace, and self hosted platforms.

The first is an all-in-one online platform designed with creators like you in mind. This type of platform is designed to have everything you need, not just to create your course but to manage your website successfully. These platforms are designed to host your videos either integrated on your website or they will provide you with a website. One option for an all in one platform is Yondo. They offer the ability to sell your videos as a membership service, one time purchase, or pay per view rental. This platform has built in marketing options so that you work on your business all in one place. Not only do you have access to a wide range of integrations but you have full control over your brand.

The next is a marketplace platform built to sell online courses. These marketplaces put a variety of courses on the same platform allowing users to browse through courses and providers. They are a good way to generate leads that can drive up your users. There are options that you have over the learning experience you offer and pricing but they are more limited than the next option.

Self hosted online courses can be a good option if you are ready to create and sell your course and keep all of your revenue. Although you are in charge of every aspect of your business including marketing and coding, you will get to keep all of your revenue. This option also allows you to keep full control of your branding and student learning experience.

Choose Your Platform

Remember, there is no single best online course platform. There is only the best type of platform for you and your business. When you make the important decision that is choosing your platform remember what it is that you want. Having a business objective and goal will help you identify your needs and narrow down your choices.

Decide On Course Pricing

Now that you have your content and platform, what do you price your online course? There are three ways that viewers can watch your videos and you can price your courses. There is a one-time purchase for lifetime access, monthly subscriptions, and pay-per-view. These are different types of payment that you can offer your audience.

This is a common hurdle that every course creator finds themselves in front of. The goal of your pricing is to find the price that will maximize your profits. Pricing too high will result in less buyers and pricing too low will make sure that you don't receive your profits. Finding the sweet spot of pricing takes some educated guesswork as well as some research into the competition. Some online courses go from $50-$200.

What are some other online courses that are offered in your subject? How much time did you spend on your brand and course? What is the income level of the target audience for your course? These are questions that will help you figure out how to price your course.

Launch Your Online Course

Now that your course is ready, launch it to the public! You will need to tell friends and family about your new course. Utilizing social media is also a great way to get the word out. Don’t forget to use your network to spread the news about your new online course.

If you want to offer a free trial to a small number of your target audience you can get feedback more easily. Once you have a launch with an audience, use the feedback that you get to better your product and learning experience.

Increase Your Value

You can always make your product better and increase revenue. One great way to do this and make more money on your course is offering additional products for your viewers. These are called upsells! This business strategy creates more opportunities for your viewers to purchase another product from your business.

Yondo offers a call-to-action panel that you can include at the ends of your online courses. Some easy upsells that you can offer along with your course are 1-to-1 sessions or the opportunity to attend a webinar. Offering group sessions is another great opportunity to offer your viewers. These are high value products that your viewers will be tempted to purchase.

Market Your Course

Building your online course is just half the journey of making sure that your course is a successful one. In order to attract customers you have to market to your target audience. This not only builds awareness but it will also build relationships with your customers and encourage them to engage with your business.

Make sure that your website has a sales page. This will inform customers of your course and persuade them to join in on the learning. You also will want to build your email list and use it as a marketing tool. Using your website, you will have your customers' emails to market to. Make your customers aware of new products, discounts, and other services through this strategy.

Social media is also another way to send traffic to your business. Create socials on Facebook, Instagram, Linkedin, Twitter, and more to easily communicate with your audience. You can also expand brand awareness using social media marketing. Having accounts will not only serve as a way for you to communicate with your customers but it will allow for your customers to send feedback directly to you.

Conclusion

Just to recap the steps to create your online course:

Choose your topic. Remember to consider what people want to learn about.
Research and outline your course. Having an outline for your course will make it
easy to follow.
Create your content. Film and edit the videos you will be selling and make sure they are good quality.
Look at platform options. There are various types of platforms you can choose
from so do your research.
Choose your platform. Make sure your platform offers what you want.
Decide on your price. Remember that most online courses range from $50 to $200.
Launch your course. Don’t forget to spread the news.
Increase your value. Upsell and offer more to your customers always!
Market your course. The success of your business relies on your marketing efforts long term.

Now that you know what steps to take, go and create your course. The market is booming and you should cash in on the opportunity.

A Guide to Content Marketing and Brand Storytelling

santaolayapamela@gmail.com (Pamela Santaolaya) — Tue, 12 Mar 2019 16:47:17 GMT

Blog Post Featured on Web Concepts Media

Storytelling for your business is a way to connect your brand to its customers in a more organic way. In today’s market, most customers expect authenticity from the brands they follow and purchase from. Sharing your brand story and securing a voice creates an engaging relationship between you and your customers. It allows you to align your customers' values with your brand and its products while enriching their experience online.

Overly sales-driven phrases and content have become disruptive to any audience’s experience online and on your website. One way to avoid having customers turn away from your marketing tactics but still create awareness for your company is to create a brand voice and share your story. To do this you can use a variety of techniques including content marketing, brand storytelling, and more.

Advertisement Fatigue

One reason you may want to turn to brand storytelling and content marketing is because of the phenomenon of ad blindness and advertisement fatigue. This describes when an online user pays no attention to online advertisements and banner ads. This phenomenon happens on all platforms online when digital advertising is not done correctly which can impact a viewers association with your brand. Due to an average user's high consumption of digital content, your return on investment can be minimal as advertisement fatigue engages fewer leads.

The number of advertisements that users are bombarded with when on a social media app or website can make your advertisement disruptive. Placement, volume, content, and design are all important aspects of ads that must be taken into consideration. If these are not considered, your ad is more likely to fail, as users associate your advertisement and subsequently your brand with negative emotions.

Rethink Ads

Content marketing is a newer, more effective way to advertise digitally without becoming a distributive presence in the online world. This tactic can be used simultaneously with digital marketing efforts without oversaturating ads. It offers a way for your users to engage with your brand by offering valuable and relevant information. Not only is content marketing less disruptive to an online user's experience, but the longevity of ads makes content much more cost-effective. As long as a piece of content is up, viewers may read it, enjoy it, and search deeper into your content and may end up digging through your products and services. Content introduces your brand, your voice, and your story.

In order for your content marketing to work your goal should always be to show them content that offers valuable, entertaining, informational, and enriching content that adds to their life. This content should offer more than just facts or numbers to be entertaining and speak to your target audience. This will ensure that you stand out from your competitors and share more than your products and services.

Brand Storytelling

Telling your brand story offers your potential customers a way to connect with your brand. It offers a more narrative-based way to give value to your company and its content by attaching it all to your brand story. The best way to create value for your company is to share your brand story in the most authentic way that offers customers insight into your values, mission, and goals within the industry you are in. By doing this, you can also find your target audience that connects to your mission and therefore creates a stronger emotional connection between your brand and a customer.

One great way to tell your brand story and share what your company values is by incorporating your customers in your story. However, before you share your brand story through different channels, you first have to create it. The first step to this is to jot down your ideas. Brainstorm the goals that you have for your brand and the impact you want to have on a customer's life. This allows you to envision your customer base and map out their journey to finding your products or services. This can allow you to form an idea of your target audience and further define your tone.

Answer these questions in depth:

Who are your customers?
What are their needs, desires, and pain points?
How do you step in as a brand and help them along their journey?
What impact do you have on your customer’s life through your products or services?

Now you have content for your story that you can share through every medium. Use these answers to tie them together and write out a brand story. Utilizing this story throughout your marketing shows your commitment to your values and goals. Consistency through content shows authenticity.

One company that does very well is Nike. The brand not only markets its products but also its customers' stories and how they tie in. Nike may sell shoes and equipment but they market a story in which you can see a customer or popular athlete and their journey through training, wins, and even losses. Through this storytelling, the brand is associated with a passion for sports and is tailor-made for any athlete regardless of race, religion, or ethnicity. All of their content ties into this story which connects the brand to its target audience. This allows for the brand to not simply be a name but to be a story for anyone.

The content that you create and share through your brand story should be useful and also send the correct message that aligns with your brand. Educational content is one of the most commonly shared content marketing strategies. The internet has become an informational space for all. Nowadays, even brands have the opportunity to inform and educate their customers. Users looking for information can be either looking for a quick answer or a deep dive. Your content can be that answer!

There are a variety of ways that you can offer educational content; it can be in the form of a blog post, e-book, online video, e-learning course, or even a quick social media post. The type of informational content that you share should also be tailored to your audience. The world of online learning is endless, your content can become a part of it and offer solutions to the problems your users are searching for.

Deciding on Your Content

In choosing what content to create and share, it is important to tailor your topics to the audience that you are targeting as you did in your brand story. You must not only consider your industry when doing this but you have to dig into the minds of the potential customers you are attempting to reach. Just as you considered when creating your brand story, you have to ask yourself: What questions do they have? What are their pain points and what they are looking for? Answer all these and always remember to tie in your brand.

The way to create content that drives traffic and attracts leads is to create your brand’s content marketing strategy. This works best when you have a well-defined plan to research your target audience, understand their pain points, understand their questions, create content and implement it. Some of this planning may be to research your competitors as well as topic and keyword research.

Now that you have your strategy and goals in mind, you have to create your content! It is very important to write content that has no errors and is easy to read and understand. Including images also helps the readers to break up a wall of text and make long-form content more easily digestible. This is where storytelling comes in again. Your brand has a voice. It may have a mission statement, values, and an established tone. Your writing at all times must stay consistent. This will not only establish credibility but enhance brand awareness.

Conclusion

As the saying goes, content is king. The most successful brands utilize the strategies listed in this blog to create global brand awareness through none other than a brand story and content marketing. Storytelling is the key to skillfully crafted content marketing strategies. It offers enriching human connection through narrative storytelling as opposed to numbers and data. Find out how to create an enticing story and market your brand through content with our creative copywriters at Web Concepts Media. Speak face-to-face with a storyteller now and find out what digital marketing strategies will work best for you with a free consultation .

10 Ways to Increase Traffic to Your Medical Practice Website

santaolayapamela@gmail.com (Pamela Santaolaya) — Tue, 12 Mar 2019 16:42:45 GMT

There's more power in your self than you imagined. Be ready to explore.

Blog Post Featured on S olution21

If you have a business, chances are you ar e trying to get an established online presence. Even doctors need a user-friendly website and a good digital marketing strategy in order to grow their business. Now more than ever, you will find your future patients through an online browse for local doctors, dentists, chiropractors and so on.

Personal and word-of-mouth referrals by people in your community will only bring you a limited amount of patients. If your business needs a more advanced approach to patient acquisition, you're in the right place. In this article, we will go over 10 different ways that you can increase traffic to your medical practice website.

1. Build a Great Website

The most important aspect of your digital marketing strategy should always be your website. In order to have a competitive practice, you must begin with establishing your online presence using a professional website. There are many different things to consider when creating or updating your medical or dental practice website.

A well-designed and functional website reflects your business directly. Your goal should be to present your business as visually appealing, professional, and polished. High-quality photos and a color scheme will assist in this goal. Deciding on what your design and logo will be can quickly become overwhelming. However, if you use a medical web design company, you get access to a gallery of designs that you can use to create your website.

More than half of online searches come from mobile devices. For this reason, responsiveness on a website is an incredibly important aspect of website design. If your user searches for your site on a tablet or phone and has difficulty reading your content, they are very likely to click off. Creating a website that is easy to navigate, intuitive, and responsive, will allow users to seamlessly find what information they are looking for.

2. Optimize SEO For Your Practice

Having a beautiful website is always great but if nobody can find it, what strategies can you use to fix this issue? One other great way to boost website visitors is the strategic use of keywords and phrases for search engine optimization (SEO).

The consistent use of SEO on your medical webpage will make your website easier for your patients to find. Make the words on your page readable, consistent, and relevant to your target audience. This will let most search engines know what websites are credible and relevant to those searching for their next dentist or doctor. Let your website visitors know what services you offer that they may be looking for. One very important keyword that should be used for your dental or medical practice written on all pages should be your location.

The vast majority of searches done for medical practices include the location such as

city, region, or zip code, and the specialty, such as a pediatrician, dentist, or cardiologist. This means that the keyword phrases used for your individual medical office will vary greatly. If you want to offer dental cleanings in Orange County, California, your service page for dental cleanings must clearly state Orange County and dental cleaning together as well as all other services that you want to market to your audience.

Detailed descriptions of these services will not only make your website easy to navigate but the use of keywords and locations will make your practice pop up closer to the search bar, bringing you closer to a new patient.

3. Use Call to Actions

A call to action is an important aspect of landing page content which can be a phrase, button, or even an image, followed by instructions that direct your website visitor to do something.

For a medical practice, you may want to prompt a lead to call your clinic or fill out an appointment sheet. For these types of calls to action use words like ‘Call Now’ followed by your practice’s phone number or ‘Schedule an Appointment’ linked to your booking system. These action words do not always have to be linked, but they must propel your website visitor to act. Always make these calls to action easy to spot and easy to access for your users. There is no need to frustrate patients with a difficult-to-navigate website and no instruction on what to do next.

4. Contact Form

The purpose of increased website traffic will be to get more leads and potential patients. For this reason, it is very important to have a contact form available on your website. This is a quick and easy way for interested leads to share their information with your practice. This offers you the opportunity to make contact and share more information about your practice or possibly schedule this client's first appointment.

5. Inform Your Future Patients

One of the best ways to attract more patients to your practice using your website is to offer them engaging, informative, and high-quality content. This can be in many forms such as blog posts, informative videos, infographics, and even social media posts from your clinic. Offer your visitors answers to their questions about their health, wellness, and how your clinic can help.

Many business owners with an unmanaged online presence miss the opportunity to optimize their website to communicate with their audience. Putting out high-quality content that is tailored to fit your target audience is one of the best ways to keep people interested in what your business has to offer to them. Plus, this engagement on your blogs and other content will push you further up on searches as your website and its content become more and more relevant and reputable.

6. Find Your Competitors

Since your business is a physical clinic, your competitors will be closeby and will have an established online presence as well. Once you locate competitors, you can assess and analyze the differences in your website and theirs.

One great way that you can efficiently analyze a competitor analysis is by reaching out to experts. A digital marketing specialist can determine the best course of action based on techniques that local SEO services use to boost the rankings of your local competitors. There is a lot that you as a business owner can use from competitors to apply to your digital marketing strategy. Not only can you utilize their strategy but you can assess their mistakes and avoid them.

7. Google My Business

Google is the world’s most used search engine. For this reason, creating visibility for your business on Google is incredibly important to get you a higher ranking locally. One great way that you can use Google’s services to boost your business is to have a well-established business profile on Google My Business.

If you have a profile already up, you can still optimize the information that you provide for the best results. You should include original high-quality images of your office, a link to your website, and your business’s phone number. Your information should always be up to date and correct.

8. Encourage Google Reviews

A great review can go a long way for a business’s credibility and reputation. Similar to word-of-mouth referrals from friends and family, reviews carry a lot of importance. To those searching your clinic, five star reviews from a wide range of patients spanning years of service speaks for itself.

Now that you have your optimized Google My Business, there are many ways to encourage your patients to leave their reviews. One great way to do this is to link your reviews on multiple pages of your website. Include this link and a display of already present reviews for potential future patients to see. You can also link your practice’s google review page along with your scheduling software.

9. Establish Credibility

In order to establish credibility without reviews or a website that has been in business for a long time, consistency is key. Tone, branding, advertising, and website design should remain consistent to encourage retention. However, if you are in the beginning stages of establishing your online presence, keep in mind that building credibility online for your business will take time.

Another great way for a medical practice to build credibility on top of reviews is to show off skills, experience, and education. Showcasing your expertise is crucial in establishing credibility.

One way to communicate this to your audience is to include a bio for your professionals that includes education level and any continual training that your practice pursues which separates you from other clinics. This information should be found on an About Us page. Displaying this information will help a potential patient feel more comfortable with pursuing care with your knowledgeable staff.

10. Make Improvements

Your business may change and offer new services and specialities. There may even be changes to your staff. There are many reasons why you may need to edit and change your website or add additional pages as you establish your online medical presence.

This can be not only overwhelming and hard to keep track of but it can be difficult to implement. As a doctor and business owner, balancing this can be difficult to do. With Solution21 , web design packages allow for an unlimited amount of content edits added to your website at no additional charges.

Along with minimal changes to the content on your website, your goal with your online presence should be to stay consistent overtime and pursue improvements. These improvements to your SEO, branding, social media presence, and advertising will take a dedicated amount of time and strategy. This will benefit your practice as your improvements bring you more patients and revenue.

Conclusion

Increasing traffic to your medical or dental practice website can be overwhelming. Our expert team at Solution21 is ready to jump on the task of creating the best website for your business needs. We have a collection of highly skilled web developers, UX/UI designers, writers, seo specialists, and more. Whether you are building a website from scratch or want to improve your results, we are here to help.